Flower care

After a very calm and even poorer cut flower market during the month of January, all really started to improve, as from the first week of February. During the second week of the month, the real Valentine week, demand and sales turned out very positive. However, not better when compared to previous Valentine’s Days of the past years. Some handicaps or disturbing factors this year were the schools’ winter holiday time and the cold weather, with minus temperatures during quite some time. On the other hand, consumers have been quite careful and even reluctant to buy flowers and plants, due to the moderate general economical situation nowadays. With the very high costs of living and energy, people must compromise all the time. During the post-Valentine weeks the market became very calm and slow, which is normal for this period of the year. It is waiting for springtime, say traders.