Flower care

After the very difficult and poor cut flower market situation during the month of January, all did improve very much as from the beginning of February. Valentine’s cut flower demand, sales and results have been very good and satisfactory, reported traders. Supplied quantities have not been very big, but just enough. Purchase prices were extremely high this year, for both flowers originating from the Netherlands and overseas imported products. Especially roses and in particular the red varieties were expensive. It was mentioned in last month’s report that one shipment of roses from Ecuador arrived delayed and therefore some damage to the flowers caused quite a loss. However, finally most of the flowers could be sold for lower prices and only a minor part could not be sold at all. Luckily, no other quality problems showed up. During the post-Valentine week the market remained steady, and prices were more or less normal for this period of the year. However, during week number nine prices for flowers, especially for roses from the Netherlands, did increase again quite considerably, as a result of higher demand for the approaching International Woman’s Day, took place on 8 March. Mimosa, the Woman’s Day’s product number one seems to be plentifully available this year ann for normal prices.