Flower care

The improvement of the Valentine’s cut flower market did take place, but not as good as during the past few years. The major given reasons: the general economical situation, which is not at its best at the moment, the cold weather, and the very reluctant buyers, wholesalers and even consumers. Most of the flowers were too expensive this year, especially the roses. As traders say, roses were so expensive that consumers change and buy other things instead. Also the post Valentine’s sales were not good at all; partly due to the starting winter holidays, when people go skiing or to sunny and warm resorts in other parts of the world. During the last two weeks of February the market did not recover at all. To the contrary: it was very quiet and calm. Partly due the carnival celebrations, another reason not to buy flowers. With the high demand from certain countries in Eastern Europe and the very high prices for many products, thanks to the International Woman’s Day which is hardly celebrated in the country, situation became even more difficult. Consumers are just not prepared to pay such high prices in this period of the year. Also the weather has turned to real winter again. Low temperatures and loads of snow make transport and street sales extremely difficult.